Creating content takes time. Researching, outlining, writing and editing – there is a lot of behind the scenes work going on before a creator can publish their latest content. Don’t forget, your work doesn’t end once you finish proofing your content. Before you upload the copy to your website, you will have to think through how it can be optimized. You may find yourself asking one of the following questions: Did I include enough keyword phrases in my copy, and did I add them to the right places? Adding Search Engine Optimization (SEO) to your blog can be an overwhelming and daunting task, but I am here to help! In this blog post, we’ll walk through the basics of on-page SEO for blog-post writing.
Optimize Content for Your Readers First
Ultimately, you should be writing for your readers and not just for Google. Creating excellent content will encourage visitors to come back to your site – which is what you want! As you work through the steps in the blog post below, make sure to keep this top of mind.
What Are Common Components of On-Page Optimization?
Keep your URLs short, but include keywords to describe the content on your page/blog post.
What is a Title Tag?
The title tag is the most important aspect of on-page SEO. This HTML tag is the title of your webpage. It should be short and describe the content on your page. You will want to include your most important keyword towards the beginning of your title tag, as this holds more weight in search engines. The Current Character Limit is 50-300 characters. A great way to test this is to use this free preview tool by MOZ (I use this all the time!) and preview how your title tags will appear in the search engine.
What are Meta Descriptions?
Meta descriptions are HTML copy that summarize the content on your page. This text can be up to 320 characters and can easily be added to your blog post using Yoast. Meta descriptions are no longer a ranking signal for Google, and if you do not include one Google will auto-generate a meta description for your post.
What Are Header Tags and Where Do I Add Them?
Header tags are used to emphasize text and helps to format copy, so readers can easily digest your content. Header text is usually bold and stands out on the page. You will want to add descriptive and relevant keywords to this text.
- H1: You only want to include one H1 tag in your post. In WordPress, this is your Blog Post Title
- H2s, H3s & H4s: I recommend adding additional subheaders throughout your copy. When you break up your writing with headers, you provide your reader with an opportunity to skim your content. This text also provides Google with additional text to crawl!
Anchor text is the visible text that links to a document or another webpage – allowing you to add links to your page without having the full URL visible to your visitors!
[tooltip text=”TooltipText”]Code Sample: This is an example of <a href=”http://www.example.com”>Anchor Text</a>[/tooltip]
Image Alternative Text or ALT Text
Why should you add ALT text to your images? ALT text is not visible to the visitors on your website, but is used by Google to pull their image search results. So when you’re adding the description, make sure to use relevant keyword phrases. (ALT text is also what Pinterest and other social platforms pull when visitors share content.)
I recommend adding relevant keyword phrases to your image names. This description provides Google with additional information and allows me to keep my images organized on my computer and FTP.
I hope this helps to clear up some confusion! If you have any questions, please feel free to reach out. If you need additional help for your blog, I complete audits for websites and would be happy to review yours! The initial review is free for a limited time, so contact me today!
Finally, check out my e-course and learn more details on how to create great blog posts. In addition to more keyword research tips, this course includes tips and strategy templates for blogging.